- Global Creative Concept
- Art Direction
- Consumer journey
AF1 SHADOW EVENT SPACE DESIGN
Nike Brand Design Portland team asked us to design the Global Space Event Design Guidelines for the AF1 SHADOW.
A reinterpretation of the iconic AIR FORCE 1 where the product boldly states the layering and duplication.
The concept is to design a basketball court reinterpreted by the shapes of the shoe.
We duplicate every aspect of it and double every single detail as if we would have a court, lines...
Each aspect is redesigned as an iconic piece doubled, or partially overlapped, as if there would be two courts, on top of each other lightly rotated.
Every detail is layered in the set design. The overall experience reflects on the product innovation and aspiration based on seeing double and layering.