WORLDWIDE LAUNCH - POP UP STORE - PARIS Marais - June 5 - 2026

DESIGN CONCEPT / SCENOGRAPHY / PRODUCTION

A SPACE SHAPE BY MOVEMENT.

Conceived as an immersive environment where sport meets craftsmanship, the Marine serre x Under armor pop-up brings the collection into dialogue with movement, tension and precision.

As Under Armour celebrates 30 years of redefining athletic performance, the brand enters a new chapter with French fashion house Marine Serre. 

In a debut capsule collection, Marine inspired by Under Armour’s iconic 2000s sportswear archive and its most famous innovation, the baselayer reframes sports as a universal language of the body.