- Global creative direction
- Event content & activation
- Experience & Space design
- Production
BUILT FOR SPEED. MADE TO BE LIVED.
32 young players. Three days. One weekend inside the world of Nike Mercurial.
Together with Nike and Unisport, we crafted the Dream Camp: an immersive football experience designed around the game in all its dimensions.
Train. Compete. Recover. Connect. And experience what football feels like when everything around you is designed for the game.
At its heart, five challenges brought Nike Mercurial to life on the pitch, putting speed, instinct and skills to the test.
Three days of football, energy, competition and shared moments.
But above all, 32 players living something they won’t forget.
Creative direction, experience design and production by FLYAWAY STUDIO.
At its heart, five challenges brought Nike Mercurial to life on the pitch, putting speed, instinct and skills to the test.
Three days of football, energy, competition and shared moments.
32 players living something they won’t forget.
