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LONGINESSPIRITCOLLECTIONLONGINESSPIRITCOLLECTIONLONGINESSPIRITCOLLECTIONLONGINESSPIRITCOLLECTION
LONGINESSPIRITCOLLECTIONLONGINESSPIRITCOLLECTIONLONGINESSPIRITCOLLECTIONLONGINESSPIRITCOLLECTION
Client
LONGINES
Topics
  • Global creative concept
  • Artistic Direction
  • Space design
  • Global directives production

LONGINES SPIRIT COLLECTION RETAIL & EXIBITION GLOBAL DIRECTIVES

LONGINES celebrates the historical epics of these pioneers of aviation who pushed the limits of distance and time, throught a new collection of watches inspired by the measuring compasses thet guided them.

LONGINES commissioned us to design and produced the retail and exibition worldwide guidelines.

Spirit Collection

Our art direction was inspired by the shapes, curves, lines, and materials of these flying mechanics, revisited in a contemporary touch to create aerial set-ups that evolve over the epics of these 20th century heroes.

RETAIL WORLDWIDE GUIDELINES

Through this aerial and poetic aestheticism, we wanted to recreate a serie of moving scenes that retrace the history of these pionneers: a dialogue between the aviator and his machine as well as these aerial and terestrial landscapes that each of them was able to cross during their journey.

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