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Client
LEMAIRE
Topics
  • Creative Concept
  • Art Direction
  • Design
  • Production
  • Installation

From 2020, we support the french luxury brand LEMAIRE on the development of their RETAIL scenography throughout their last collections. From Paris to Tokyo we design and produce their global set-ups by keeping an aesthetic coherence.

MARTIN RAMIREZ COLLECTION CAPSULE

LEMAIRE who is known for its minimalist luxe mens and womenswear, commissioned us on the retail and digital launch of the capsule collection dedicated to the Mexican folk artist Martin Ramirez, in their flagship store in Paris and Tokyo.

Fabric by artist Martin Ramirez suspended on an ash frame.
Lemaire flagship Marais windows displays with the Martin Ramirez capsule collection

Inspired by LEMAIRE’s DNA

With authentic qualities and respectful of artisanal work, between refinement and rusticity, our minimalist set-design was conceived as a dialogue between the works of the Mexican artist and the clothes through common characteristics: material, space and movement.

Our set design for LEMAIRE @ Skwat Concept store Tokyo

MOLDED COLLECTION - GOOD LEATHER COLLECTION

LEMAIRE presents new molded leather accessories with clean and soft lines, handcrafted in the region of Cadiz in Spain. Expanding on the idea of bags as objects, this line of Molded offers five pieces that honor the singular and ancestral know-how from the town of Ubrique.

Our minimalist set design was conceived as an immersion in the manufacturing process, we have produced specific molds in resin and use the materials inspired by the table of leather craftsmen and artisanal workshops.

Molded leather is presented as a unique contemporary work

Our set design for LEMAIRE @ Skwat Concept store Tokyo

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Lemaire — pop-up Good Leather
Lemaire — pop-up Good Leather
Lemaire — pop-up Good Leather
Lemaire — pop-up Good Leather