- Global creative concept
- Space design
- Interior Architecture
- Furniture design
AIGLE RETAIL CONCEPT: STEP OUTSIDE
A SPACE OF ORGANIC FORMS & NATURALITY
The concept revolves around re-introducing organic forms and breaking away from rigid angles, creating an environment that feels both fluid and natural.
The flooring, for instance, evokes the texture of sand, rising gently onto select pieces of furniture, as if shaped by the wind and time.
The materials themselves tell a story: wood, symbolizing the forests from which rubber is extracted; and rubber, crafted in Aigle’s own factory, reintroduced as a defining element of the store.
It all begins with a frame we remove, an eagle we set free, a space we open. At the heart of this transformation lies the desire to breathe, to reclaim perspective, and to rediscover the freedom of an open horizon.
THE RUBBER FOREST
The iconic “Rubber Forest” reclaims its rightful place as a celebration of Aigle’s footwear heritage, symbolizing the forests from which rubber is extracted.
Redesigned to feel uniquely “Aigle,” this space honors the brand’s origins while inviting customers to engage with the product in a tactile, memorable way.
MOOD BOARD RUBBER FOREST CONCEPT : symbolizing the forests from which rubber is extracted
IMMERSION PROJECT ROOM
Adding depth to the experience is the creation of an immersive space within the flagship.
The “Project Room” is a platform for experiential storytelling where Aigle’s narrative can unfold in multiple dimensions. A place where customers can step into Aigle’s world, feel the elements, and emerge inspired: BRAND STORY HERITAGE / INNOVATION / COLLABS / EVENT / ACTIVATIONS
MODULARITY : VM CONCEPT
At the core of the design is the principle of modularity.
The furniture is conceived as a flexible library, capable of evolving, shifting roles, and adapting to the store’s changing needs.
This adaptability ensures that the space remains dynamic and responsive to both the brand’s storytelling and practical requirements.
The integration of rubber, directly from Aigle’s factory, creates a tangible link between the store and the brand’s roots, reinforcing its dedication to responsible craftsmanship.
SUSTAINABILITY AT THE FOREFRONT
Sustainability is not an afterthought but a cornerstone of the design.
Locally sourced materials and durable elements reflect Aigle’s environmental commitments.
The integration of rubber, directly from Aigle’s factory, creates a tangible link between the store and the brand’s roots, reinforcing its dedication to responsible craftsmanship.
