G-SHOCKG-SQUADDIGITALCAMPAIGNG-SHOCKG-SQUADDIGITALCAMPAIGNG-SHOCKG-SQUADDIGITALCAMPAIGNG-SHOCKG-SQUADDIGITALCAMPAIGN
G-SHOCKG-SQUADDIGITALCAMPAIGNG-SHOCKG-SQUADDIGITALCAMPAIGNG-SHOCKG-SQUADDIGITALCAMPAIGNG-SHOCKG-SQUADDIGITALCAMPAIGN
Type
Client
CASIO EUROPETopics
- Art Direction
- Creative Concept
- Product Design
- Film Production
- 3D / CGI Animation
Play
G-SHOCK G-SQUAD
G-SHOCK Europe asked us to develop the art direction for the new G-SQUAD HR dedicated to their european digital platform.
By understanding the brand DNA and their extreme and outdoor sports communities, we leveraged the toughness of each athlete and focused on their strength of character through the intensive effort.
NEVER GIVE UP
With their tagline NEVER GIVE UP, we transcribe the attitude to surpassing oneself through an imaginary and hostile environment as a state of trance induced by the physical effort which gives the feeling of better listening to our inner-self, to let go, to feel alive… to feel free.
Graphics Development
FlyawayStudioxSidLeeParisPartnership2024FlyawayStudioxSidLeeParisPartnership2024FlyawayStudioxSidLeeParisPartnership2024FlyawayStudioxSidLeeParisPartnership2024
FlyawayStudioxSidLeeParisPartnership2024FlyawayStudioxSidLeeParisPartnership2024FlyawayStudioxSidLeeParisPartnership2024FlyawayStudioxSidLeeParisPartnership2024