G-SHOCK EUROPE asked us to develop the art direction for the new G-SQUAD HR dedicated to the European Market.

By understanding the brand DNA and their extreme and outdoor sports communities, we leveraged the toughness of each Athlete and focused on their strength of character through intensive effort.
With their tagline NEVER GIVE UP, we transcribe the attitude to surpassing oneself through an imaginary and hostile environment as a state of trance induced by the physical effort which gives the feeling of better listening to our inner-self, to let go, to feel alive… to feel free.

G-SHOCK - G-SQUAD HR - EUROPEAN CAMPAIGN

G-SHOCK Europe asked us to develop the art direction for the new G-SQUAD HR dedicated to their european digital platform.

By understanding the brand DNA and their extreme and outdoor sports communities, we leveraged the toughness of each athlete and focused on their strength of character through the intensive effort.

With their tagline NEVER GIVE UP, we transcribe the attitude to surpassing oneself through an imaginary and hostile environment as a state of trance induced by the physical effort which gives the feeling of better listening to our inner-self, to let go, to feel alive… to feel free.

G-SHOCK G-SQUAD

NEVER GIVE UP