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Lemaire — pop-up Good Leather
Lemaire — pop-up Good Leather
Lemaire — pop-up Good Leather
Lemaire — pop-up Good Leather
Client
LEMAIRE
Topics
  • Creative concept
  • Art direction
  • Design
  • Production
  • Installation

In line with our creative collaboration with the luxury brand LEMAIRE we were asked to work on the launch of their new collection Fall-Winter 2021 at Galeries Lafayette Haussmann.

POP-UP GOOD LEATHER

An accessories and shoes Pop-up for Fall-Winter 2021 made from an assembly of ash wood.

A Japan and brutalist inspired solid wood module made of a subtle exercise of wood beams assembly materializing a product display of more than 7m long and of different heights where the iconic pieces of the brand are highlighted in different levels and coloring.

Lemaire pop-up Good Leather - Assembly of ash wood
Lemaire pop-up Good Leather - Assembly of ash wood

DESIGN ENVIRONMENT CORNER

Lemaire commissioned us the design of their luxury corner under the Galeries Lafayette's coupole.

With its polygonal and complex architecture, we have imagined the space as painter canvases by covering the walls with beige cotton fabrics. In line with our creative exploration of highlighting the authenticity and the refinement of the artisanal work, the frames are given life with the colorama of Lemaire’s new Fall-Winter collection 21.

We have imagined the space as painter canvases by covering the walls with beige cotton fabrics.

CATWALK SHOW SUSPENDED

Floating silhouettes in movement inspired by the photo shooting of Lemaire's catwalk fashion show Fall-Winter 2021.

Along the Galeries Lafayette's glass suspended walkway, the catwalk's models' poses have been identically replicated to create different scenes and interactions. They appear floating like outside gravity in front of the Opéra Garnier .

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