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NikeAir720NikeAir720NikeAir720NikeAir720
NikeAir720NikeAir720NikeAir720NikeAir720
Type
Client
NIKE FRANCE
Topics
  • Retail Launch
  • Rendering 3D
  • Production
  • Fabrication
  • Installation
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The iconic model of the swoosh brand pushes the boundaries of physics with the Air Max 720.

JUST GO BIGGER

A technical achievement pushed to its limits with a 720° air bubble and an aesthetic exuberance.

Inspired by the tagline JUST GO BIGGER  we wanted to transcribe the scientific and humourous inspirations of the campaign by recreating a small lab of experimentations of the Air technology which fills in and overflow Nike’s Parisian flagship. 

A real technical challenge to design and produce an outdoor inflatable structure with a neon logo inside.

We designed and produced this OOH retail experience.
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