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Type
Client
NIKE FRANCETopics
- Retail Launch
- Rendering 3D
- Production
- Fabrication
- Installation
Play
The iconic model of the swoosh brand pushes the boundaries of physics with the Air Max 720.
JUST GO BIGGER
A technical achievement pushed to its limits with a 720° air bubble and an aesthetic exuberance.
Inspired by the tagline JUST GO BIGGER we wanted to transcribe the scientific and humourous inspirations of the campaign by recreating a small lab of experimentations of the Air technology which fills in and overflow Nike’s Parisian flagship.
A real technical challenge to design and produce an outdoor inflatable structure with a neon logo inside.
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