- Space design
- Event content & activation
- Scenography
- Production / Installation
UNDER ARMOUR X MANSORY
CLIENT : UNDER ARMOUR EUROPE
ROLE : CREATIVE EVENT CONCEPT, SPACE & RETAIL DESIGN, AD, PRODUCTION MANAGEMENT
LOCATION : CITADIUM PARIS, FR
When Under Armour joins forces with Mansory, performance meets radical design. The sportswear giant and the German luxury car modifier share a common ground: engineering, precision, and the art of pushing limits.
The goal? Translate this unexpected alliance into a physical, cultural statement. The collaboration kicked off with an exclusive takeover of Citadium Haussmann.
Achraf Hakimi showed up. El Grande Toto lit the stage. Studio Likkle turned up the beat. One capsule, two worlds colliding: high-performance gear fused with Mansory’s radical codes, across sneakers, boots, and apparel.
A bold statement. A live experience. Crafted for those who don’t just move, they’re ready to make an impact.
DESIGN RETAIL ACTIVATION
Under Armour x Mansory merges high-performance sportswear with luxury automotive craftsmanship. We aimed to bring this DNA to life in a premium, impactful in-store experience.
The campaign aesthetic fuses technical edge with elevated luxury. Shot in shadow-rich, automotive-inspired environments, the visuals showcase product innovation through sculpted lighting, reflective surfaces, and engineered tension. This world is bold, modern, an unapologetically premium.
FROM 3D RENDERING TO PRODUCTION
EVENT CONCEPT & PRODUCTION BY PASSION FRUIT x FLYAWAY STUDIO
The collaboration kicked off with an exclusive event @Citadium Paris, Achraf Hakimi showed up. El Grande Toto lit the stage. Studio Likkle turned up the beat. From the creative concept, the visual identity, to the event scenography and production.
