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SALOMONRETAILDIRECTIVESSALOMONRETAILDIRECTIVESSALOMONRETAILDIRECTIVESSALOMONRETAILDIRECTIVES
SALOMONRETAILDIRECTIVESSALOMONRETAILDIRECTIVESSALOMONRETAILDIRECTIVESSALOMONRETAILDIRECTIVES
Client
Salomon
Topics
  • Global Creative Concept
  • Art Direction
  • Space Design

SALOMON GLOBAL RETAIL GUIDELINES 

Continuing our collaboration with Salomon, we designed the Dynamic Support Global Retail Directives. 

Salomon entrusted the studio to elevate their window & in-store campaign executions with a main objective: amplify and make the products unique.

Introducing the DRX DEFY GRVL  : a lightweight guider trainer shoe that empowers you to keep running, even off pavement.

active CHASSIS

Highlight THE ACTIVE CHASSIS TECHNOLOGY: increases guidance, offers uncompromised agility and fluid freedom of movement;

Introducing the DRX DEFY GRVL  : a lightweight guider trainer shoe that empowers you to keep running, even off pavement.

INSTORE ENGAGE AREA CONCEPT

WINDOWS CREATIVE CONCEPT FOR SALOMON

Salomon commissioned the studio to create the window concepts for its key stores in Europe.

CAMPAIGN: X-MISSION 4

DESIGN: Born in the mountains, made for the city.

Salomon continues to settle in the urban territory by bringing all its technicality and its DNA. The studio has reinterpreted accessories and structural elements used in outdoor environments to transpose them to the scale of the city by playing on its volumes and compositions.

LOCATION: Paris — Lyon — Munich

WINDOWS CREATIVE CONCEPT FOR SALOMON

CAMPAIGN: X ULTRA 4

LOCATION: Munich - Germany.

CAMPAIGN: X ULTRA 4, the brand's best-selling model.

DESIGN: Reproduction of an exploded cairn crossed by a luminous aluminium profile frame.

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