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Client
NIKE BRAND DESIGN PORTLAND
Topics
  • Global Creative Concept
  • Art Direction
  • Design
  • Consumer Journey
  • Guidelines
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The Nike Icon Clash collection mixes fashion and basketball inspirations.

We have designed the space as a glam/dunk temple to celebrate the women’s lifestyle.

The space is dressed up with a giant gold curtain covering the major part of it. The overall structure: the floor, the walls, and the ceiling are basketball court lines.

The flags are hung by chains from the ceiling, organized in sequence, forming a huge perspective towards a massive central suspended neon swoosh — in reference to the massive basketball stadium central suspended screens.

The overall structure: the floor, the walls, and the ceiling are basketball court lines.

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