- Global Creative Concept
- Art Direction
- Consumer Journey
The Nike Icon Clash collection mixes fashion and basketball inspirations.
We have designed the space as a glam/dunk temple to celebrate the women’s lifestyle.
The space is dressed up with a giant gold curtain covering the major part of it. The overall structure: the floor, the walls, and the ceiling are basketball court lines.
The flags are hung by chains from the ceiling, organized in sequence, forming a huge perspective towards a massive central suspended neon swoosh — in reference to the massive basketball stadium central suspended screens.
The overall structure: the floor, the walls, and the ceiling are basketball court lines.