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JordanUniteJordanUniteJordanUniteJordanUnite
JordanUniteJordanUniteJordanUniteJordanUnite
Client
Nike Brand Design Portland
Topics
  • Global Creative Concept
  • Art Direction
  • Space Design
  • Consumer Journey
  • Guidelines
Play

JORDAN UNITE DIRECTIVE

Nike Brand Design Portland’s team entrusted us for the global space event design directives for Jordan Unite.

A street courts inspired immersive playground of 400 m2 where basketball lovers were invited to join the biggest team ever created: THE UNITE TEAM.

Through IMPOSSIBLE ALONE - POSSIBLE TOGETHER the Jordan brand celebrates the strength of the collective. The UNITE team discovers a playful course with tie and dye jersey’s customization workshops, the latest Jordan's sneaker trial, and a futuristic photocall conceived as a hall giving access to a revisited half-court where team play and skills are required.

An experiential space tailored and coming live for the first time at SOLE DXB Dubaï.

The UNITE team discovers a playful course with tie and dye jersey’s customization workshops, the latest Jordan's sneaker trial, and a futuristic photocall conceived as a hall giving access to a revisited half-court where team play and skills are required.

a revisited half-court where team play and skills are required.

JORDAN UNITE @soledxb DUBAI

EXTRACTS OF THE GLOBAL SPACE EVENT DIRECTIVES WE DESIGNED

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