- Global Creative Concept
- Art Direction
- Space Design
- Consumer Journey
- Guidelines
JORDAN UNITE DIRECTIVE
Nike Brand Design Portland’s team entrusted us for the global space event design directives for Jordan Unite.
A street courts inspired immersive playground of 400 m2 where basketball lovers were invited to join the biggest team ever created: THE UNITE TEAM.
An experiential space tailored and coming live for the first time at SOLE DXB Dubaï.
IMPOSSIBLE ALONE - POSSIBLE TOGETHER
WE IMAGINED THE ENTIRE CUSTOMER JOURNEY.
Through IMPOSSIBLE ALONE - POSSIBLE TOGETHER the Jordan brand celebrates the strength of the collective. The UNITE team discovers a playful course with tie and dye jersey’s customization workshops, the latest Jordan's sneaker trial, and a futuristic photocall conceived as a hall giving access to a revisited half-court where team play and skills are required.
FUTURISTIC PHOTOCALL
The UNITE team discovers a playful course with tie and dye jersey’s customization workshops, the latest Jordan's sneaker trial, and a futuristic photocall conceived as a hall giving access to a revisited half-court where team play and skills are required.
JORDAN UNITE @soledxb DUBAI
