- Creative Concept
- Artistic Direction
- 3D Rendering
When football meets one of the greatest icons of basketball.
JORDAN X PARIS-SAINT GERMAIN
The historical kit manufacturer of the Paris-Saint Germain passes the torch to Jordan Brand to outfit the football club. A groundbreaking event for the brand who discovers a new playground.
On this occasion Nike entrusted us for the concept and design of their global directives for the Retail launch of Black Cat 1.0. A campaign that launched in all the Paris-Saint Germain stores worldwide and Parisian Nike stores and was realized by us at the Nike Paris flagship and Parisian stores of the French Club.
A luminous and impactful scenography which rallies the codes of football and basketball to celebrate this unprecedented partnership.