The historical kit manufacturer of the Paris-Saint Germain passes the torch to Jordan Brand to outfit the football club. A groundbreaking event for the brand who discovers a new playground. 

On this occasion Nike entrusted us for the concept and design of their global directives for the Retail launch of Black Cat 1.0. A campaign that launched in all the Paris-Saint Germain stores worldwide and Parisian Nike stores and was realized by us at the Nike Paris flagship and Parisian stores of the French Club. 

A luminous and impactful scenography which rallies the codes of football and basketball to celebrate this unprecedented partnership.